Amazon’s second Prime Day of the year is here and some of the best Prime Day deals are on Kindle ereaders. In our buying guide for ereaders, we acknowledge the fact that Amazon is the dominant force in this universe. The base model Kindle is our pick for the most cost-effective ereader you can buy. And the Kindle Paperwhite signature prompted one of our editors to declare it the best ereader (period).

Kindles don’t go on sale nearly as often as the other devices Amazon makes, but we’re seeing a number of Prime Day Kindle deals right now. While there will likely be a brand new Kindle out there soon, this is still a good time to get a discount on a solid ebook reader.

Amazon Kindles dominate the ereader market, and right now there are four models to choose from. Of course, a new Kindle is likely on the horizon — rumors suggest as much and the last entry in the lineup came over two years ago. But since ereaders aren't as tech-heavy as a tablet, the generational bump may not make as much difference. What you buy today should still serve its basic function —displaying crisp text — for years to come. Here are the best Prime Day Kindle deals.