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Fall is here and that means football, colorful leaves and, of course, Amazon's October Prime Day sale! Today kicked off the Prime Big Deal Days shopping event and there is no shortage of deals to take advantage of. There's a fall bounty of steals and deals to help you scratch your bargain-hunting itch. Whether you're looking for the latest tech must-haves or shopping for skin care essentials, there's a major markdown to score.

If you're a seasoned shopper, you probably know that between inflated MSRPs and "sale" prices that last for months on end, not all deals are created equal. We're glued to our computers today, adding deals as they go live to help you make every dollar count! We fanatically check price histories, compare items across retailers to find the lowest on-net pricing, and consult with our subject experts to bring only the real deals.

Our latest finds? Iconic deals from some of the world's most popular brands — check 'em out below: